Why Legal Domains?
Stake your claim and show potential clients you’re the most judicious choice.
Generate more business by leveraging the power of domain names.
Choose a domain that immediately identifies you as a qualified provider of legal services.
Rise above the
Stand out in search results using keywords when potential clients are looking for someone with your expertise.
Legal Domain Success Stories
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WHAT IS THE PURPOSE OF A DOMAIN NAME?
People are able to understand and memorize letters and words more easily than strings of numbers. Domain names “translate” a numeric Internet Protocol (IP) address into a memorable, character-based address for Internet users.
Once you register a domain name, you have an exclusive right of use to that domain name, so long as you continue to pay the necessary registration fees. However, since a registration grants only use rights, the registrant is not the legal owner of the domain name.
There are hundreds of millions of active domain names used for websites, redirects, links to social media platforms, online marketing and ad campaigns, and more.
WHY LEGAL DOMAINS NAMES?
The legal industry is highly competitive, and legal professionals are investing more heavily in their online presence in order to stand out from the competition.That’s because having a legal domain helps a visitor immediately understand your affiliation with the legal field. It’s an effective means for individual lawyers and law firms to communicate their value proposition and attract new business. Today there are tens of thousands of websites using legal domains and that number continues to grow every year.
HOW LONG HAVE LEGAL DOMAINS BEEN IN EXISTENCE?
Legal top-level domains became available to register in 2015.
WHO CAN REGISTER .ATTORNEY, .LAWYER, AND .LEGAL DOMAIN NAMES?
Anyone can register a .attorney, .lawyer, and .legal domain name. These domain names are ideal for companies, organizations and individuals involved in the legal profession and industry. While anyone can register a domain name, it is important to be informed of the laws in your region about using a domain name to advertise or host legal services. In some cases, you registrar provider may require additional information, such as the information pertaining to your accrediting body, in order to remain in compliance.
ARE .ATTORNEY, .LAWYER, and .LEGAL USED IN MY HOME MARKET/COUNTRY?
There are tens of thousands of .attorney, .lawyer, .legal domain names in use around the world and the number is constantly growing. These domain names have a global reach and are used by businesses in markets such as United States, Italy, Australia, Spain, Slovakia, and more.
WHO USES .ATTORNEY, .LAWYER, AND .LEGAL DOMAIN NAMES?
Everyone and anyone with an affiliation to the legal profession and industry is using these domain names to help grow their businesses. You can read about examples of customers using legal domains here on the website. Individual lawyers, law students, legal firms, paralegals, and court reporters, and many others are embracing legal domains as the best way to promote their specialty within their country or region.
HOW DO .ATTORNEY, .LAWYER, .LEGAL WORK?
Instead of acquiring use of a domain name that ends in .COM or .NET, you can visit a registrar such as GoDaddy, Name.com, eNom (or hundreds of others), type in the domain name of your choice, and then select your preference. Once you choose a name, you register and pay for a single- or multi-year registration. You can use that domain name as a “pointer” to your Facebook, LinkedIn or YouTube platform, as the name of your website, or as a short link to post legal-related writing or other content. It’s common to register more than one legal domain name to reflect your practice area, geographic location, or another unique aspect of your business.
HOW CAN I MEASURE THAT LEGAL DOMAINS WORK AND INCREASE MY VISIBILITY?
A recent survey shows that users are far more likely to click on URLs that contain real words that are meaningful to them. So if you intend to use .LEGAL, .LAWYER, or .ATTORNEY in your URL (rather than .COM, .NET or .BIZ), you’re more likely to attract more visitors to your website. Keyword-rich domains can send a strong signal to search engines, influencing how your website ranks in search engine results pages.
WHAT IS DONUTS INC.?
Donuts Inc. is a company that holds the world’s largest portfolio of new top-level domains (TLDs), including the .LEGAL, .LAWYER, and .ATTORNEY TLDs. Donuts offers a wide variety of clear and meaningful names for use as business identifiers (such as .associates, .partners, .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .legal, .photography, .cafe, or .builders) or in broad-based generics (such as .life, .world or .live). Donuts provides its registrar/reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry. In 2017, Donuts was named Number 1 in the Deloitte Fast 500. Donuts’ headquarters are in Bellevue, WA.
WHAT IS A REGISTRY?
The Registry is responsible for the registration of domain names in a top-level domain. Registries must be authorized and accredited by ICANN (the Internet Corporation for Assigned Names and Numbers). Donuts is the authorized registry for .ATTORNEY, .LAWYER, and .LEGAL.
WHAT IS ICANN?
ICANN, the Internet Corporation for Assigned Names and Numbers, is the global, non-profit organization responsible for coordinating the Domain Name System (DNS) and related functions of the Internet. ICANN’s mission is to protect the stability, integrity and utility of the DNS and the one authoritative root on behalf of the global internet community.
WHAT IS A REGISTRAR?
A Registrar is a business authorized by ICANN where you, a customer, can go register and purchase a domain name. Registrars take contact and administration data from a registrant and are responsible for renewing name registrations for a registrant. View the list of accredited registrars. .ATTORNEY, .LAWYER, and .LEGAL domain names are carried by many accredited registrars.
HOW DO I KNOW IF THE LEGAL DOMAIN NAME I WISH TO REGISTER IS AVAILABLE?
You can search for domains by using the search function on this website.
When you visit a registrar’s website, you’ll find a “search for domains” section. Type in your preferred name, and the search results will display instantly.
WHAT DO I DO IF THE DOMAIN NAME I WANT IS NOT AVAILABLE OR ALREADY REGISTERED BY SOMEONE ELSE?
Your registrar may offer a service to alert you when a certain domain name becomes available. If the name you want to register is no longer available, you can search for an alternative name close to your original choice, with variants. Donuts has a total of 242 TLDs overall, so you’ll have lots of choices and will likely be able to find a domain name that’s right for you. You may also register more than one domain name to increase your search ranking and visibility.
What Legal Businesses Say
“ .legal is something most of my potential clients have never heard of and it stands out. It has a certain “coolness” factor to it that distinguishes my modern law firm from older, more traditional ones.”
(source: Donuts, Inc. December 2019)
(source: American Bar Association Journal)